Digital Marketing & Social Media Specialist

$45,760 - $58,240/Yr

Dr. U Hair & Skin Clinic - Manhattan Beach, CA

Full-time - Entry Level

Manhattan Beach, CA

About the position

The Digital Marketing & Social Media Specialist will be responsible for managing and executing the social media strategy for Dr U Hair and Skin Clinic. This role involves creating engaging content, optimizing social media platforms, and analyzing performance metrics to enhance the clinic's online presence and community engagement.

Responsibilities

• Run several social media accounts for the clinic.
• Build and execute social media strategy through competitive research and audience identification.
• Generate, edit, publish, and share daily content that encourages community engagement.
• Set up and optimize company pages on social media platforms to increase visibility.
• Moderate user-generated content according to community guidelines.
• Create editorial calendars and syndication schedules.
• Analyze social data and metrics to continuously improve social media strategies.
• Collaborate with other departments to manage reputation and coordinate actions.

Requirements

• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable experience with social networking and social analytics tools.
• Adequate knowledge of web design, web development, CRO, and SEO.
• Understanding of online marketing and major marketing channels.
• Positive attitude, detail-oriented, and good multitasking and organizational skills.
• Fluency in English.
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.

Nice-to-haves

• Willingness to travel 25%.

Benefits

• Employee discount
• Health insurance
• Retirement plan