Digital Marketing Specialist (2030328)

$49,000 - $69,000/Yr

ASGN - Minnetonka, MN

Full-time

Minnetonka, MN

Administrative and Support Services

About the position

The Digital Marketing Specialist is responsible for coordinating and distributing digital communications across the enterprise, specifically for the Marketing and Experience team. This role involves managing applications that deliver digital marketing communications and serving as a subject matter expert in digital communications, informing stakeholders of results and best practices. The position is contract to hire and requires local candidates willing to work onsite in a hybrid arrangement.

Responsibilities

• Manage existing email programs including Journey Builder and SMS Text (Mobile Connect).
• Create and distribute email messages in Marketing Cloud, incorporating content into templates.
• Manage email accounts, content, assets, and schedules.
• Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect application.
• Serve as subject matter expert (SME) for SMS Text campaign strategy and development.
• Create and send bulk SMS Texts to support consumer acquisition and retention efforts.
• Provide campaign performance results to stakeholders.
• Proofread digital marketing communications content prior to publishing.
• Edit proposed copy, identifying typos, misspellings, or confusing text.

Requirements

• 2-3 years experience in digital marketing communications.
• Knowledgeable with broadcast email and SMS text distribution.
• Experience with email and SMS Texting platforms is a must.
• Experience with Marketing Cloud is a plus.
• Health care industry expertise is a plus.
• Strong writing and editorial skills.

Nice-to-haves

• Experience with Marketing Cloud.
• Health care industry expertise.

Benefits

• Conversion Salary Range: $49k - $69k based on experience and qualifications.