Digital Marketing Specialist - Ad Campaigns & SEO Optimization

$41,600 - $41,600/Yr

V5Group - La Grange, IL

Full-time - Mid Level

La Grange, IL

About the position

The Digital Marketing Specialist role at V5Group involves managing and optimizing ad campaigns and implementing advanced SEO strategies to enhance brand visibility and engagement for clients across various industries. This position requires a blend of analytical skills, creativity, and project management to drive measurable success in digital marketing efforts.

Responsibilities

• Research and analyze digital advertising trends to stay competitive in a dynamic market
• Monitor competitor activities to inform campaign strategies and SEO initiatives
• Determine optimal ad placements and targeting strategies to maximize customer engagement
• Create and publish high-quality digital content with SEO alignment across multiple platforms
• Design and execute targeted email marketing campaigns to nurture leads and drive conversions
• Track, measure, and report on digital traffic, conversion rates, and campaign KPIs
• Optimize paid advertising campaigns to improve brand visibility and maximize ROI
• Generate comprehensive performance reports on campaign growth, analytics, and ROI for client presentations
• Scale successful campaigns and conduct A/B testing for continuous performance enhancement
• Manage project timelines and budgets to ensure effective campaign execution and cost efficiency
• Conduct thorough market research to support SEO and ad strategies tailored to a national audience
• Brainstorm and implement innovative tests and conversion experiments to drive campaign success

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field
• Proven experience in digital marketing with a focus on ad campaigns and SEO
• Proficiency in Google Analytics, social media insights, and email marketing tools
• Strong analytical skills and data interpretation abilities for campaign optimization
• Excellent project management skills in a fast-paced environment
• Up-to-date knowledge of SEO best practices and search engine algorithms
• Experience with A/B testing and conversion rate optimization (CRO)

Benefits

• Competitive salary with performance-based incentives
• Opportunities for professional development and career growth
• Collaborative team environment with flexible working hours