Digital Marketing Specialist, Anesthesiology

$95,600 - $107,900/Yr

Weill Cornell Medicine - New York, NY

Full-time - Mid Level

New York, NY

Educational Services

About the position

The Digital Marketing Specialist for Anesthesiology partners with the clinical department Chair and leadership team to gain a clear understanding of business initiatives and effectively translate them into digital marketing strategies and tactics. This role is responsible for developing digital marketing strategies, creating digital content, and optimizing the department's website.

Responsibilities

• Develops and implements digital marketing strategies that ladder up to overall marketing plan to achieve Department and institutional objectives.
• Builds relationships and leverages External Affairs best practices and competencies to achieve Department objectives.
• Collaborates with internal departments and affiliates to expand marketing and communication efforts, particularly with institutional social media and technology teams.
• Publicizes Department's content via the department social media accounts; develops content calendar to create a consistent cadence of posts.
• Creates or designs social media visuals that adhere to WCM's Brand Guidelines, including graphics and videos.
• Analyzes social media analytics and synthesizes into actionable insights to inform planning and increase engagement.
• Monitors and moderates department's social media accounts, including community comments and DMs.
• Updates the Department's website with consistent content; provides support for project-specific website content.
• Researches and writes website content, including feature stories, news announcements, event publicity, infographics, blogs, and newsletters, adhering to WCM's style guide.
• Supports and evaluates results of marketing and communication tactics utilizing best practices from External Affairs.

Requirements

• Bachelor's Degree in Marketing, Communications or related field.
• Approximately 3-5 years equivalent experience in digital marketing tactics, particularly social media and website management.
• Content creation experience for multiple media platforms, such as Drupal (required), Facebook, X, LinkedIn, Instagram, Google+, and interest in emerging social media.
• Knowledge of HTML, CSS, XML, client and server-side technologies a plus.
• Graphic design experience using Canva and Adobe.
• Video editing experience.
• Previous experience within the healthcare sector a plus.

Benefits

• Equal Employment Opportunity Employer
• Commitment to excellence in patient care and scientific discovery