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Tecore Networks Co. Ltd - Hanover, MD

Full-time - Mid Level

Hanover, MD

Repair and Maintenance

About the position

Tecore Networks is seeking a dynamic Digital Marketing Specialist to enhance our online presence and drive customer engagement through various digital channels. This role is pivotal in maintaining, measuring, and optimizing our digital footprint, which includes our website, lead generation, social media, email marketing, and online branding. As a Digital Marketing Specialist, you will be responsible for creating compelling content that effectively communicates the value of our scalable wireless infrastructure products and solutions. You will develop a customer-centric editorial strategy that supports the entire customer journey across diverse market segments. In this position, you will ensure the effectiveness, accuracy, compliance, and functionality of our external website, facilitating increased engagement and online growth. You will collaborate with internal teams to manage and maintain up-to-date web content, perform regular performance testing, and conduct site audits to ensure flawless operation. This role requires you to thrive in a fast-paced environment, managing project development with tight deadlines while providing quality assurance to minimize errors across our digital platforms. You will work daily with tools such as Google Analytics, Google Adwords, Canva, WordPress, and Mailchimp to design and prepare all elements of digital marketing campaigns. Your contributions will directly impact our marketing initiatives, helping to deliver profitable business growth and meet customer acquisition and retention goals.

Responsibilities

• Support marketing team in the execution of digital campaigns and other marketing programs to deliver profitable business growth and meet customer acquisition/retention initiatives.
• Contribute to the development and execution of online content and digital branding/creative assets, including CMS updates, creation of landing pages, social media banners and graphics, email campaigns, page templates, and others as needed.
• Track and analyze performance of all online channels and marketing programs and identify areas for improvement.
• Build and maintain a calendar to support schedule of web updates and social media posts.
• Ensure thorough and accurate A/B testing, analyzing, and optimizing for digital campaign performance (organic & paid social media, web, and SEO).
• Provide creative direction for and oversee major execution of webpage build out and social media cadence/visuals development.
• Manage relationships and works cross-functionally across SEO, web development, content, and lead generation teams/agencies.
• Create the core marketing content and sales tools needed to reach our partners and customers with a consistent and innovative message.
• Develop a strong rapport with internal and external teams through a detailed understanding of all facets within a project, clear and concise communication (written and verbal), and overall level of professionalism.
• May be required to train and manage additional junior staff.

Requirements

• A./B.S. Degree in Communications, Marketing, Business or related field and/or 3-5 years marketing experience.
• Self-starter with a proven ability to manage multiple projects, prioritize appropriately, and meet deadlines in a fast-paced environment.
• Advanced experience with email, web/online, social media, search engine marketing and display media tools and programs such as WordPress, Mailchimp, Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.), SalesForce, Quickbase, Google Analytics/Adwords/TagManager, SEO or other CMS experience.
• Foundational understanding and/or exposure to the full lifecycle of a digital media campaign, from planning to trafficking to campaign management to measurement to optimization.
• Prior experience working for a company focused in enterprise networking, IoT, In-building solutions, wireless/telecommunications and/or other similar technical B2B industry experience.
• Effective storytelling skills and demonstrated experience writing or creating clear and impactful product presentations, battle cards, product briefs, analyst resources and web pages.
• Must be an extremely strong writer with an eye for detail and ensuring spelling/grammar mistakes are caught before projects go for review.
• Strong data analysis skills and capable of identifying trends within large data sets from multiple sources.
• Experience in building content/assets to support demand generation tactics. Metrics-driven to continuously improve performance of content.
• Excellent project management skills required, including the ability to set and meet tight deliverable deadlines for multiple simultaneous projects while assuring brand accuracy and consistency.
• Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making.
• Flexible individual capable of handling multiple tasks and with minimal supervision.
• Takes initiative, proposes innovative solutions.
• Team player who works well with colleagues, customers, analysts, and partners.
• Experience using social, online, and traditional marketing principles and techniques.
• Knowledge of programming languages a plus (JS, C#, PHP, ASP, etc.) a plus.
• Understanding of HTML, CSS, responsive design and accessibility knowledge.
• Proficiency with marketing automation, social media and email marketing best practices.
• Ability to work independently with demonstrated resourcefulness, drive for results and initiative.
• Google Ads and Bing Ads certifications a plus.

Nice-to-haves

• Knowledge of programming languages (JS, C#, PHP, ASP, etc.)
• Google Ads and Bing Ads certifications