DIGITAL MARKETING SPECIALIST & AUDIENCE DEVELOPMENT (NEW YORK, NY)

$45,000 - $55,000/Yr

Primary Wave Music Publishing - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Digital Marketing Specialist & Audience Development role at Primary Wave Music Publishing involves developing and executing innovative digital marketing campaigns for the company's artist roster. The position focuses on enhancing data capture, sales, and advertising goals through creative strategies and effective use of social media and analytics. The ideal candidate will work collaboratively in a dynamic environment, managing relationships with internal teams and external partners to maximize marketing opportunities.

Responsibilities

• Develop overall digital strategy and execute innovative campaigns to further artists' data capture, sales, and advertising goals.
• Create and manage internal communication decks as required.
• Create social media content calendars and monitor social media pages.
• Direct and manage relations with internal digital team and 3rd party partners.
• Use insights and analytics to inform effective marketing initiatives and decisions.
• Direct and approve creative processes for all marketing collateral.
• Work closely with internal talent management and publishing teams to maximize opportunities.
• Manage artist web properties and e-commerce stores, including SEO optimization.
• Track and interpret data to compile reports for clients and others as needed.
• Assess new technologies and develop new opportunities.
• Manage digital paid media campaigns with media agency, agents, and labels.
• Manage email marketing communications for artists throughout projects.
• Assist with basic in-house graphic design and video editing needs.
• Ensure best practices are used with attention to new digital trends.

Requirements

• 3+ years' experience in digital marketing within the music or entertainment fields.
• Strong organizational and copywriting skills.
• Excellent attention to detail, including grammar and spelling.
• Adept in Photoshop, Video Editing Programs (Final Cut Pro, Premiere, etc.), and Microsoft Office.
• Basic HTML experience is a major bonus.
• Strong presentation skills, creativity, and adaptability.

Nice-to-haves

• Passion for music, social media, and lifestyle blogs.
• Experience writing copy and creating photo/video content.
• Ability to read and react to trends in the social and online space.
• Entrepreneurial mindset.

Benefits

• Healthcare plan
• 401(k)
• Long-term and short-term disability
• Holidays
• Life insurance
• Hybrid work schedule
• Vacation