Primary Wave Music Publishing - New York, NY
posted 2 months ago
Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Bing Crosby, Luther Vandross, Olivia Newton-John, and many more. The songs represented by Primary Wave include over 800 Top 10 singles, and over 400 #1 hits. Throughout the company's 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward-thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry but impact and influence culture. The role involves developing and executing innovative digital marketing campaigns for our company and artist roster. Responsibilities will include developing overall digital strategy and building/executing innovative campaigns to further our artists' data capture, sales, and advertising goals, while reacting to social analytics to improve the success of these campaigns. The ideal candidate will develop creative out-of-the-box ideas and campaigns, create and manage internal communication decks, and create social media content calendars while monitoring social media pages. The position requires directing and managing relations with the internal digital team as well as third-party partners and agency clients. Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions is crucial. The candidate will also direct and approve creative processes for all internal and external marketing collateral, work closely with internal talent management and publishing teams to develop and maximize opportunities, and manage artist web properties and e-commerce stores with updates, SEO optimization, and keyword usage. Tracking and interpreting data to compile reports for clients and others as needed, assessing new technologies, partners, and developing new opportunities, managing digital paid media campaigns, and email marketing communications for artists throughout projects are also key responsibilities. Additionally, the candidate will assist with basic in-house graphic design and video editing needs across all Primary Wave departments, ensuring best practices are used with attention to new digital trends and platform updates.