DIGITAL MARKETING SPECIALIST (BONE & JOINT INSTITUTE)

Williamson Health Rehabilitation Limited - Murfreesboro, TN

Full-time - Mid Level

Murfreesboro, TN

501-1,000 employees

About the position

The Marketing and Communications position at Williamson Health is focused on implementing digital marketing strategies to enhance the visibility of the organization among patients, supporters, and the community. This role involves planning, executing, and evaluating various marketing tactics, including social media management, online reputation management, and online advertising, to effectively communicate the values and services of Williamson Health.

Responsibilities

• Plan, coordinate, execute, and evaluate digital marketing strategies for Williamson Health.
• Manage social media accounts and develop a comprehensive social media strategy, including both organic and paid promotions.
• Monitor and track the effectiveness of social media strategies, reporting metrics to the Leadership Team.
• Oversee online information pages, including Google My Business and Wikipedia.
• Review and evaluate the online reputation program, making suggestions for improvements as necessary.
• Respond to day-to-day comments on social media and manage service recovery processes.
• Create and execute a plan to report metrics regarding online reputation back to physicians and other leaders.

Requirements

• Bachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, Public Relations, or a related field.
• At least 3 years of marketing and/or social media work experience, with examples of past projects.
• Proficiency in basic computer operations and popular social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok).
• Strong verbal and written communication skills.
• Creative and enthusiastic with storytelling abilities; design skills are a bonus.

Nice-to-haves

• Experience in healthcare marketing or communications.
• Familiarity with online advertising tools and strategies.
• Knowledge of digital marketing trends and tools.

Benefits

• Medical, Dental, Vision insurance
• Paid Time Off (PTO)
• Retirement Matching
• Tuition reimbursement
• Discount programs
• Flexible Spending Accounts (FSA)
• Identity Theft Protection
• Legal Aid