Digital Marketing Specialist, Campaign

$65,000 - $85,000/Yr

Healthstat - Denver, CO

Full-time - Mid Level

Denver, CO

501-1,000 employees

Ambulatory Health Care Services

About the position

The Digital Marketing Specialist at Marathon Health is responsible for executing day-to-day email, SMS, and web marketing tasks associated with patient marketing campaigns. This role focuses on managing the production and execution of marketing campaigns, ensuring brand compliance, and optimizing performance to enhance patient engagement.

Responsibilities

• Performs day-to-day email and SMS marketing tasks including email calendar management, campaign development, designing, scheduling, testing, and deployment of campaigns.
• Manages end-to-end email and SMS campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization.
• Works closely with internal stakeholders to customize campaigns for different clients.
• Maintains QA process to ensure all communications are brand compliant.
• Identifies enhancements needed to decrease opt-out rate and increase email performance.

Requirements

• Bachelor's degree and 3+ years' experience in email marketing or equivalent combination of education and experience.
• Experience in building and designing email templates, and hands-on coding experience with HTML, CSS, and personalization strings / merge fields.
• Minimum of 1 year experience in SMS marketing.
• Experience using Salesforce Marketing Cloud is preferred; if no experience with Marketing Cloud, similar marketing automation platform (e.g., Marketo, Braze, Adobe Campaign, Eloqua, Pardot, Acoustic) is required.

Nice-to-haves

• Experience working within a CMS to update web content (Wordpress, Hubspot, etc).
• Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator.
• Experience with campaign setup, audience segmentation using 'and/or' statement clauses, email deployment, HTML editing, delivery monitoring and reporting.
• Experience with AMPscript and SQL is highly preferred.
• Working knowledge and understanding of responsive design, HTML, CSS, Excel and Google Analytics.
• Open to working within Stensul, an email creation and approval system.

Benefits

• Free Marathon membership for in person and virtual care
• Employer paid life and disability insurance
• Choice in medical/dental plans
• Vision insurance
• Employer funded HSA
• FSA
• Voluntary illness, accident and hospitalization plans
• Competitive compensation
• 401k match
• Access to financial coaching through Employee Assistance Program
• Paid time off for vacation, sick leave, and more
• Holiday schedule