DIGITAL MARKETING SPECIALIST (DIRECT HIRE)

Communications Collaborative - Providence, RI

Full-time - Mid Level

Providence, RI

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in the marketing team of a well-regarded business consulting firm recognized as one of the "Best Places to Work." This position is focused on developing, executing, and optimizing marketing campaigns across various digital channels. The successful candidate will be responsible for creating strategies that enhance the firm's online presence and drive engagement with target audiences. This role requires a blend of creativity and analytical skills, as the specialist will need to assess campaign performance and make data-driven decisions to improve outcomes. In this position, the Digital Marketing Specialist will collaborate closely with other team members to ensure that marketing initiatives align with the overall business objectives. The role demands a proactive approach, with the specialist expected to stay updated on the latest digital marketing trends and technologies. The ideal candidate will have a strong background in campaign management, data analysis, and creative execution, allowing them to contribute effectively to the team’s success. The position is 100% onsite in Providence, which emphasizes the importance of teamwork and collaboration in achieving marketing goals. The firm values individuals who are detail-oriented and possess excellent communication skills, as these traits are essential for effectively conveying marketing messages and engaging with clients in a B2B context.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Optimize marketing strategies based on data analysis and performance metrics.
• Collaborate with team members to align marketing initiatives with business objectives.
• Stay updated on digital marketing trends and technologies to enhance campaign effectiveness.
• Manage campaign budgets and ensure efficient allocation of resources.

Requirements

• At least 3 years of experience in digital marketing.
• Strong background in campaign management and data analysis.
• Excellent communication skills, both written and verbal.
• Proactive and detail-oriented approach to work.
• Understanding of business-to-business (B2B) marketing.