Digital Marketing Specialist, Disney+

$64,300 - $86,200/Yr

Disney - Glendale, CA

Full-time - Entry Level

Glendale, CA

Motion Picture and Sound Recording Industries

About the position

The Digital Marketing Specialist for Disney+ will play a crucial role in overseeing digital campaign strategy, social programming, and engagement for the Disney+ platforms. This position involves collaborating with internal stakeholders to develop and execute comprehensive digital marketing plans that amplify Disney+ content and support brand priorities. The ideal candidate will be detail-oriented, strategic, and possess strong communication skills, with a focus on managing multiple projects in a fast-paced environment.

Responsibilities

• Manage day-to-day operations of assigned digital campaigns for Disney+.
• Build out Campaign Briefs and manage larger platform partnerships as assigned.
• Participate in quarterly planning meetings and update campaign planning grids in Airtable.
• Act as a key stakeholder in studio partner meetings and drive campaign planning using insights and marketing strategies.
• Lead assigned projects and represent the Disney+ Digital Marketing Team in stakeholder meetings.
• Coordinate approved assets and copy from partners, ensuring alignment with marketing plans.
• Provide support for live content coverage during press junkets and marketing events.
• Ideate new social concepts to engage digital audiences and attend brainstorms for future projects.

Requirements

• Minimum of 2+ years in digital marketing for brand and entertainment properties.
• Excellent writing skills with the ability to create engaging content.
• Basic understanding of digital analytics and performance tracking.
• Superior knowledge of social media platforms and their native products.
• Ability to adapt quickly to new technologies and processes.
• Strong organizational and communication skills, with attention to detail.

Nice-to-haves

• BA or BS in Journalism, Film, Marketing, or a relevant field or 5+ years of experience.
• Previous experience with CRM tools like AirTable, Smartsheets, or Zendesk.
• Experience with Keynote and Google Slides.
• Experience in brand entertainment marketing or streaming services.
• Familiarity with large, matrixed organizations.

Benefits

• Medical insurance coverage
• Financial benefits including bonuses and long-term incentives
• Paid time off and holidays
• Flexible work hours based on business needs