Digital Marketing Specialist - Engineering Administration

University of Illinois - Urbana, IL

Full-time - Entry Level

Urbana, IL

Educational Services

About the position

The Digital Marketing Specialist position at The Grainger College of Engineering focuses on supporting strategic digital marketing activities, primarily through social media, to enhance brand awareness, enrollment, and the college's reputation. The role involves managing social media platforms, creating digital marketing materials, and collaborating with the digital marketing team to engage audiences and promote the college's innovative legacy.

Responsibilities

• Coordinate with the digital marketing team in daily management and monitoring of college social media platforms.
• Create multimedia social media content in line with marketing strategies and programs that informs, engages and moves key audiences to action.
• Assist the digital marketing team in creating, capturing and sharing stories from Grainger Engineering faculty, students, staff and alumni.
• Assist the digital marketing team in gathering and using analytics to measure impact of college social media activity.
• Coordinate student brand ambassador program to develop content that highlights the Grainger Engineering student experience.
• Assist in researching and identifying social media trends to strategically implement on college social media platforms.
• Work with college-wide colleagues to build more consistent social media activity aligned with college messaging strategies.
• Monitor college social media channels for potential issues/risks to reputation and report to leadership.

Requirements

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related field.
• Experience with social media management and/or content creation.
• Experience with web analytics, social listening tools and/or social scheduling platforms.

Nice-to-haves

• Experience in marketing and/or communications for higher education.
• Experience using design software, such as Adobe Creative Suite, Canva, Crello, etc.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work options may be available.
• Opportunities for professional development.