Digital Marketing Specialist - Engineering Administration

$53,000 - $57,000/Yr

University of Illinois - Urbana, IL

Full-time - Entry Level

Urbana, IL

Educational Services

About the position

The Digital Marketing Specialist position at the University of Illinois at Urbana-Champaign focuses on supporting strategic digital marketing activities, primarily through social media, to enhance brand awareness, enrollment, and the college's reputation. The role involves managing social media platforms, creating digital marketing materials, and collaborating with the digital marketing team to engage audiences and promote Grainger Engineering's legacy and future vision.

Responsibilities

• Coordinate with the digital marketing team in daily management and monitoring of college social media platforms.
• Create multimedia social media content in line with marketing strategies and programs that informs, engages and moves key audiences to action.
• Assist the digital marketing team in creating, capturing and sharing stories from Grainger Engineering faculty, students, staff and alumni that define the Illinois experience from a personal perspective.
• Assist the digital marketing team in gathering and using analytics to measure impact of college social media activity.
• Coordinate student brand ambassador program to develop content that highlights the Grainger Engineering student experience.
• Assist in researching and identifying social media trends to strategically implement on college social media platforms.
• Work with college-wide colleagues to build more consistent social media activity aligned with college messaging strategies and campus social media policies.
• Monitor college social media channels for potential issues/risks to reputation, community safety or other critical university missions and report to leadership for appropriate mitigation.
• Assist in developing, implementing and supporting digital marketing strategies across owned and paid media.
• Assist with the creation and coordination of digital marketing tactics including emails, ads, webpages, collateral, social and paid media, etc. in support of reputation, recruitment, affinity and advancement marketing goals.
• Assist in developing and sourcing content for digital platforms.
• Support the optimization of SEO across digital platforms.
• Assist with the coordination of paid marketing campaigns, tactics and media buying.
• Assist in providing quality assurance (QA) on marketing materials produced for the college.
• Assist in developing new, interesting and strategic ways to use digital platforms.
• Assist in coordinating marketing campaigns and activities to ensure correlation of activity to impact through appropriate digital tracking and regular reporting.
• Work within the office project management software and system, maintaining accountability for projects.
• Assume additional duties related to marketing and communications to further the mission of Grainger Engineering.

Requirements

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related field.
• Experience with social media management and/or content creation.
• Experience with web analytics, social listening tools and/or social scheduling platforms.

Nice-to-haves

• Experience in marketing and/or communications for higher education.
• Experience using design software, such as Adobe Creative Suite, Canva, Crello, etc.

Benefits

• Competitive salary commensurate with qualifications and experience.
• Hybrid work options may be available.
• Opportunities for professional development and training.