Magellan Financial - Tampa, FL
posted 25 days ago
Full-time - Entry Level
Onsite - Tampa, FL
Professional, Scientific, and Technical Services
About the position
The Digital Marketing Specialist at Walser Wealth is a pivotal role designed for individuals eager to make a significant impact in the financial services sector. This position focuses on creating and optimizing digital marketing campaigns across various platforms, including Google Ads, YouTube, and social media, to enhance brand awareness and drive client engagement. The role emphasizes a blend of creativity and strategy, allowing the specialist to influence the company's marketing direction and contribute to its growth in a supportive, entrepreneurial environment.
Responsibilities
- Build and optimize paid search, social, and video ad campaigns to attract potential clients.
- Collaborate on content strategies and produce high-conversion copy for landing pages, email nurtures, and sales funnels.
- Leverage analytics to assess campaign performance and make data-driven decisions for improvement.
- Manage the company's presence on Facebook, YouTube, and Google Ads to maximize brand visibility and lead generation.
- Work cross-functionally with advisors, operations, and leadership to enhance the digital client experience.
Requirements
- Some professional experience in digital marketing, advertising, or related roles.
- Comfort navigating paid advertising platforms like Facebook Ads, Google Ads, and YouTube.
- Strong writing skills to create compelling content that drives action.
- Analytical mindset with experience in A/B testing and measuring ROI.
Nice-to-haves
- Background in financial services marketing or understanding of wealth management audiences.
- Familiarity with ClickFunnels or similar funnel-building tools.
- Experience in scaling campaigns from test budgets to larger monthly spends.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
