Digital Marketing Specialist (Full-Time)

Miccosukee Resort & Gaming - Miami, FL

Full-time - Mid Level

Miami, FL

About the position

The Digital Marketing Specialist at Miccosukee Casino & Resort is responsible for developing, editing, and publishing various forms of digital content across multiple platforms, including websites, mobile applications, and social media. This role is crucial in enhancing the customer experience through effective content strategies and data analysis, contributing to the casino's expansion and service commitment.

Responsibilities

• Develop, edit, and publish digital content including text and graphics for websites, mobile applications, and social media.
• Manage content calendars and oversee the production and execution of content.
• Conduct thorough analysis of digital content data to identify trends and insights.
• Assist in developing and implementing segmentation strategies for marketing campaigns.
• Measure and analyze the effectiveness of marketing campaigns, providing insights on performance metrics.
• Collaborate with diverse teams to create and implement content strategies.
• Ensure compliance with data privacy and protection standards.

Requirements

• Bachelor's degree in Marketing or a related field, or equivalent professional experience.
• Minimum of two years' experience in digital marketing/advertising.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in platform management, data analysis, and content execution.
• Understanding of SEO/SEM techniques for engagement and conversions.
• Outstanding project management abilities.

Nice-to-haves

• Web development experience is a plus.
• Bilingual preferred.

Benefits

• Fair compensation
• Excellent benefits
• Internal growth prospects
• Fun work environment