Digital Marketing Specialist | Fully Remote US

Hirevue - Indianapolis, IN

Full-time - Mid Level

Remote - Indianapolis, IN

Publishing Industries

About the position

The Digital Marketing Specialist at HireVue is responsible for enhancing the company's website performance through effective SEO strategies and increasing organic traffic. This role requires a blend of creativity and analytical skills to optimize web pages, assess website data, and improve search rankings across major search engines.

Responsibilities

• Manage the company's website content to ensure a seamless user experience (UX) optimized for conversion.
• Collaborate with the content team and agency to maintain website functionality and performance.
• Monitor and analyze website traffic, user behavior, and conversion metrics to identify areas for improvement.
• Implement ongoing website conversion rate optimization strategies.
• Develop and execute on-page and off-page SEO strategies to drive organic traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to identify opportunities for content optimization.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SFDC, and Tableau.
• Stay updated on SEO and digital marketing trends, tools, and algorithms for consistent performance improvements.
• Collaborate with the content team to create SEO-optimized content, including blog posts, landing pages, and product descriptions.
• Ensure all content aligns with SEO best practices, including keyword placement, metadata, and internal linking strategies.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience (3+ years) in website management, SEO, and organic digital marketing.
• Proficiency with SEO tools such as Google Analytics and SFDC.
• Solid understanding of search engine algorithms, ranking factors, and best SEO practices.
• Experience with content management systems (CMS), preferably WordPress or similar.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong communication and collaboration skills to work effectively across teams.
• Ability to stay updated on the latest trends and industry changes in SEO and digital marketing.

Benefits

• Flexible Paid Time Off
• Medical, Dental, Vision
• 12 Weeks Maternity & Adoption
• 401K match