Digital Marketing Specialist | Fully Remote US

Hirevue - Montgomery, AL

Full-time - Mid Level

Remote - Montgomery, AL

Publishing Industries

About the position

The Digital Marketing Specialist at HireVue is responsible for enhancing the company's website performance, implementing effective SEO strategies, and driving organic traffic growth. This role requires a blend of creativity and analytical skills to optimize web pages, assess website data, and improve search rankings across major search engines.

Responsibilities

• Manage the company's website content to ensure a seamless user experience and optimize for conversion.
• Collaborate with the content team and agency to maintain website functionality and performance.
• Monitor and analyze website traffic, user behavior, and conversion metrics to identify areas for improvement.
• Implement ongoing website conversion rate optimization strategies.
• Develop and execute on-page and off-page SEO strategies to drive organic traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to identify opportunities for content optimization.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SFDC, and Tableau.
• Stay updated on SEO and digital marketing trends, tools, and algorithms to ensure consistent performance improvements.
• Collaborate with the content team to create SEO-optimized content, including blog posts, landing pages, and product descriptions.
• Ensure all content aligns with SEO best practices, including keyword placement, metadata, and internal linking strategies.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience (3+ years) in website management, SEO, and organic digital marketing.
• Proficiency with SEO tools such as Google Analytics and SFDC.
• Solid understanding of search engine algorithms, ranking factors, and best SEO practices.
• Experience with content management systems (CMS), preferably WordPress or similar.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong communication and collaboration skills to work effectively across teams.
• Ability to stay updated on the latest trends and industry changes in SEO and digital marketing.

Benefits

• Flexible Paid Time Off
• Medical, Dental, Vision
• 12 Weeks Maternity & Adoption
• 401K match