Digital Marketing Specialist, Global Campaigns & Virtual Programs

$53,200 - $113,700/Yr

Amazon - Arlington, VA

Full-time - Entry Level

Arlington, VA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Specialist for Global Campaigns & Virtual Programs at AWS is responsible for developing and executing digital marketing campaigns that promote AWS's priority solutions and services. This role focuses on lead generation, customer engagement, and optimizing digital operations across multiple languages and regions. The ideal candidate will leverage their expertise in email marketing and marketing automation to enhance customer experiences and drive campaign performance.

Responsibilities

• Maintains the day-to-day management and optimization of the email channel and digital operations for Global Campaigns and Tier 1 events.
• Collaborates with campaign leads and internal stakeholders to create optimal digital experiences.
• Drives recommendations for effective customer engagement within digital channels.
• Implements targeting and customer segmentation for digital campaigns.
• Develops and executes test plans across all digital channels.
• Establishes scalable processes for email, social channels, paid media, and reporting.
• Provides campaign performance analysis and implements optimizations to drive results.
• Manages the maintenance of a library of assets and campaigns.
• Supports localization processes for international campaigns.

Requirements

• 2+ years of professional non-internship marketing experience.
• 1+ years of designing, building, and launching successful email engagement programs.
• 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.

Nice-to-haves

• Experience using data visualization tools.
• Experience analyzing data and best practices to assess performance drivers.
• Advanced knowledge of Microsoft Excel, including pivot tables, macros, and VBA.
• Knowledge of email best practices and A/B testing methodologies within Marketo.
• Experience working with global cross-functional teams.

Benefits

• Comprehensive medical, financial, and other benefits.
• Equity and sign-on payments may be provided as part of the total compensation package.