Digital Marketing Specialist, Global Campaigns & Virtual Programs

$53,200 - $113,700/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Specialist for Global Campaigns & Virtual Programs at Amazon Web Services (AWS) is responsible for developing and executing marketing campaigns that promote AWS's priority solutions and services. This role focuses on lead generation, customer engagement, and optimizing digital marketing strategies across multiple channels and regions. The ideal candidate will leverage their expertise in marketing automation and project management to enhance customer experiences and drive campaign performance.

Responsibilities

• Maintains the day-to-day management and optimization of the email channel and digital operations for Global Campaigns and Tier 1 events.
• Collaborates with various internal stakeholders to create optimal digital experiences.
• Drives recommendations for effective customer engagement within digital channels.
• Implements targeting and customer segmentation for digital campaigns.
• Develops and executes test plans across all digital channels.
• Establishes and maintains scalable processes for email, social channels, paid media, and reporting.
• Provides campaign performance analysis and implements timely optimizations.
• Manages the maintenance of a library of assets and campaigns.
• Supports localization processes for international campaigns.

Requirements

• 2+ years of professional non-internship marketing experience.
• 1+ years of designing, building, and launching successful email engagement programs.
• 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.
• Experience using data visualization tools.
• Knowledge of email best practices and A/B testing methodologies within Marketo.
• Experience working with global cross-functional teams.

Nice-to-haves

• Experience with marketing automation platforms like Marketo and Workfront.
• Advanced knowledge of Microsoft Excel, including pivot tables, macros, and VBA.

Benefits

• Comprehensive medical, financial, and other benefits package.
• Equity and sign-on payments may be provided as part of total compensation.
• Flexible work culture to support work-life balance.