Digital Marketing Specialist, Global Campaigns & Virtual Programs

$53,200 - $113,700/Yr

Amazon - North Reading, MA

Full-time - Entry Level

North Reading, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager will be responsible for executing and optimizing digital marketing programs that promote AWS's priority solution themes and services globally. This role involves managing email channels, collaborating with various marketing teams, and implementing best practices to enhance customer experiences. The ideal candidate will have a strong background in multi-channel marketing campaigns and technical expertise in marketing automation platforms.

Responsibilities

• Maintains the day-to-day management and optimization of the email channel and digital operations for Global Campaigns and Tier 1 events.
• Collaborates with campaign leads and internal stakeholders to create optimal digital experiences.
• Drives engagement strategies within digital channels, including cadence and frequency recommendations.
• Implements targeting and customer segmentation for digital campaigns.
• Develops and executes test plans across all digital channels.
• Establishes scalable processes for email, social channels, paid media, and internal reporting.
• Provides campaign performance analysis and implements timely optimizations.
• Manages the maintenance of a library of assets and campaigns.
• Supports the localization process for campaigns in international geographies.

Requirements

• 2+ years of professional non-internship marketing experience.
• 1+ years of designing, building, and launching successful email engagement programs.
• 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.

Nice-to-haves

• Experience using data visualization tools.
• Experience analyzing data and best practices to assess performance drivers.
• Advanced knowledge of Microsoft Excel, including pivot tables, macros, and vlookup.
• Knowledge of email best practices and A/B testing methodologies within Marketo.
• Experience working with global cross-functional teams.

Benefits

• Comprehensive medical, financial, and other benefits package.
• Equity and sign-on payments may be provided as part of total compensation.
• Flexible working culture to support work-life balance.