Cyberwoven - Columbia, SC
posted 3 months ago
Cyberwoven is a full-service Web, Branding, and Marketing firm located in Columbia, South Carolina. We are seeking an experienced Digital Marketing Specialist to join our dynamic team of over 40 marketers, designers, and developers. This is a hybrid position, requiring 50% in-office time, and we are looking for someone who is currently living in or willing to relocate to the Columbia Metropolitan area. The ideal candidate will have a positive attitude and a strong background in digital marketing, with a focus on creating business impact through understanding and achieving client goals. In this role, you will be responsible for designing, developing, and executing comprehensive digital strategies that encompass outbound, inbound, content, and nurture components. You will collaborate with internal teams to identify growth opportunities for our clients in the digital space and will be expected to research and recommend best practices. As a thought leader in digital marketing, you will develop and implement strategies that increase brand awareness and drive positive outcomes for our clients. Your analytical skills will be crucial as you analyze data for trends, anomalies, and patterns, making recommendations for improvements across our client base. You will create detailed reports and dashboards that explain social, digital, and email activity, analyzing both quantitative and qualitative outcomes of campaigns. Additionally, you will perform proactive program optimizations to ensure delivery and maximize output, and present campaign outcomes and digital analyses to clients and colleagues, translating technical jargon into understandable terms for non-digital natives.