Digital Marketing Specialist ( Hybrid )

$47,840 - $83,200/Yr

Gibbs Law Group Llp - Oakland, CA

Full-time - Entry Level

Oakland, CA

Professional, Scientific, and Technical Services

About the position

Gibbs Law Group LLP is seeking a proactive and motivated Digital Marketing Specialist to join their team. This entry-level position offers the opportunity to gain hands-on experience in digital marketing within a plaintiff-side law firm that represents individuals in high-stakes litigation against large corporations. The role involves strategizing with legal professionals and utilizing various digital marketing techniques to enhance the firm's outreach and effectiveness.

Responsibilities

• Collaborate with lawyers and software team members to develop digital marketing strategies.
• Draft and optimize web pages for SEO to improve search engine rankings.
• Research and determine effective digital advertising platforms to reach target audiences.
• Create and evaluate digital ads using key performance metrics.
• Set up Salesforce dashboards and reports to track marketing campaign efficacy.
• Draft compelling email marketing campaigns with strong calls-to-action.
• Experiment with digital marketing strategies and analyze results for continuous improvement.
• Utilize design tools like Figma and Canva to create graphics for marketing campaigns.

Requirements

• Strong interpersonal and communication skills.
• Intense interest in marketing and digital advertising.
• Attention to detail and analytical thinking.
• At least 1 year of experience with SEO is preferred.
• Prior digital marketing experience is a plus.

Nice-to-haves

• Experience with Salesforce for marketing analytics.
• Familiarity with email marketing best practices.
• Knowledge of digital advertising strategies.

Benefits

• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Life insurance
• Paid time off
• Parental leave
• Flexible schedule