Digital Marketing Specialist (Hybrid)

About the position

Reporting to the Director of Digital Marketing & Technology, the Digital Marketing Specialist is a results-driven lead that will oversee comprehensive digital advertising efforts across our schools and colleges for both graduate and undergraduate populations. This pivotal role requires a highly skilled individual who can manage multi-channel ad strategies, develop both 1st and 3rd party audiences, and provide strong leadership while managing multiple agencies and budgets.

Responsibilities

• Manage advertising budgets across multiple schools and colleges, ensuring efficient budget allocation and measurable return on investment.
• Act as the primary liaison with external digital marketing agencies, overseeing project execution and timelines while ensuring high-quality deliverables aligned with university standards.
• Develop and implement innovative digital marketing strategies to achieve DePaul University’s enrollment goals.
• Provide strategic oversight and direction for Google Ads, social media ads, and display ads across major platforms.
• Lead audience management efforts by strategizing, segmenting, and optimizing both 1st party and 3rd party audiences.
• Identify and develop new targeting opportunities to enhance campaign effectiveness.
• Monitor campaign performance metrics, analyze data, and generate insights to refine strategies.
• Provide comprehensive reports to stakeholders, highlighting key performance metrics, actionable insights, and recommendations.
• Stay informed about digital marketing trends, platform updates, and emerging technologies to ensure DePaul’s competitive edge in the market.
• Manage our Digital Marketing Coordinator.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field (Master's degree preferred).
• Minimum of 3 years of experience in a similar role with a proven track record of executing successful digital marketing strategies & campaigns.
• 1 year of supervisory experience.
• Preferred certification in Google Analytics 4.
• Preferred certification in Google Ads.
• Expertise and hands-on experience in managing campaigns across Google Ads, social media platforms, and display advertising.
• Solid understanding of audience targeting & excluding strategies, including 1st and 3rd party audience development.
• Demonstrated ability to manage budgets and optimize for ROI.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Exceptional project management skills, with the ability to handle multiple priorities and deadlines simultaneously.
• Experience in coordinating cross-functional teams and managing external agencies.
• Proficiency in using analytics and reporting tools (e.g., Google Analytics, Looker Studio, or other similar platforms).
• Excellent communication and interpersonal skills for collaborating with diverse stakeholders.
• Creative and strategic thinker with a passion for innovation and learning in digital marketing.
• Must possess a valid driver's license to facilitate travel to recruitment events as needed.
• Flexibility to work some nights and weekends for content capture or to assist with recruitment-focused events or initiatives.
• Willingness to use a personal vehicle or public transportation for commuting to and from events.
• Open-mindedness and a strong eagerness to learn and adapt to new processes and technologies.

Benefits

• Working for a stable and well-known University that values diversity and inclusion.
• Top choice medical, dental, and vision benefits.
• Retirement plan matching contribution of 10%.
• Tuition waivers for employees and dependents.
• Generous paid time off, sick time, holidays, floating holidays, and more!