Gibbs Law Group Llp - Oakland, CA

posted 2 months ago

Full-time - Entry Level
Oakland, CA
Professional, Scientific, and Technical Services

About the position

Gibbs Law Group LLP is seeking a Digital Marketing Specialist to join our dynamic digital marketing team. This hybrid position is ideal for a proactive and motivated individual eager to enhance their expertise through hands-on experience in a competitive environment. Our firm specializes in representing ordinary people in high-stakes, high-profile mass action and class action litigation against some of the world's largest corporations. We handle cases across various practice areas, including employment, consumer protection, financial fraud, sexual assault, personal injury, and antitrust. As a Digital Marketing Specialist, you will collaborate closely with lawyers, software team members, and legal assistants to develop and implement effective marketing strategies that resonate with our target audience. You will have the opportunity to dive deep into digital marketing, focusing on areas such as Search Engine Optimization (SEO), digital advertising, and email marketing. This role is not just about executing tasks; it’s about contributing to a mission that seeks to make justice accessible to everyday people. In this position, you will learn to draft webpages that rank highly on Google, research and determine effective digital advertising platforms, and create compelling email marketing campaigns. You will also gain experience in using tools like Salesforce for tracking marketing campaign efficacy and design graphics using Figma and Canva. Our firm values a growth mindset, critical thinking, and the ability to suggest improvements to our processes, making this an exciting opportunity for someone looking to make a meaningful impact in the intersection of law, marketing, and technology.

Responsibilities

  • Collaborate with legal teams to develop and implement digital marketing strategies.
  • Draft and optimize webpages for SEO to improve search engine rankings.
  • Research and identify effective digital advertising platforms and create compelling ads.
  • Set up dashboards and reports in Salesforce to track marketing campaign performance.
  • Draft and design effective email marketing campaigns with strong call-to-actions.
  • Experiment with different marketing strategies and analyze their effectiveness.
  • Create graphics for digital advertising and email marketing using Figma and Canva.
  • Manage long-term projects with multiple stakeholders and moving pieces.

Requirements

  • Strong interpersonal and communication skills.
  • Intense interest in marketing and digital advertising.
  • Strong attention to detail and analytical thinking.
  • Prior digital marketing experience is a plus.
  • At least 1 year of experience with SEO is preferred.

Nice-to-haves

  • Experience with Salesforce for marketing analytics.
  • Familiarity with Figma and Canva for graphic design.
  • A strong sense of justice and desire to do meaningful work.

Benefits

  • 401(k) and 401(k) matching
  • Health, dental, and vision insurance
  • Flexible schedule
  • Flexible spending account (FSA)
  • Life insurance
  • Paid time off
  • Parental leave
  • Retirement plan
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