Digital Marketing Specialist - Hybrid

Ball Horticultural Company - West Chicago, IL

Full-time - Mid Level

West Chicago, IL

Merchant Wholesalers, Nondurable Goods

About the position

As a Digital Marketing Specialist at Ball Horticultural Company, you will connect your passion for plants with your expertise in digital communication marketing. This role is pivotal in driving and developing email marketing campaigns that deliver engaging and persuasive messages to both current and prospective customers. You will be part of a full-service, in-house marketing agency for a leading horticulture distribution and plant breeding company, where you will design and execute email marketing campaigns across various brands. Collaboration is key in this position, as you will work alongside creative professionals, including content creators, social media experts, video producers, artists, and events teams, to ensure timely delivery of customer emails that impact sales. Your responsibilities will include a mix of execution (50%), analytics & insights (30%), and strategy (20%). You must exhibit mastery in email marketing tactics and platforms, possess excellent communication and collaboration skills, and be adept at providing timely analytics and insights to support all internal and external clients of Ball Horticultural Company. A typical day will involve collaborating with marketing managers on digital strategy, scheduling, building, delivering, and managing email marketing messages using automation software, and organizing digital assets needed for projects. You will also create or collaborate on templates aimed at achieving the most effective open rates and reader engagement. In this role, you will manage editorial calendars of timely messages, monitor and report on the effectiveness of each campaign, and evaluate email metrics and analytics to share with leadership and the account executive team. Your work will tie into other marketing efforts, including social, print, digital, and video, to support seasonal B2B ordering, industry events, customer education, and new product launches. This position is designed for someone who is excited about the email marketing channel and is eager to keep the company on-trend while thinking creatively about digital communications.

Responsibilities

• Drive and develop email marketing campaigns for various brands.
• Collaborate with creative professionals to ensure timely delivery of customer emails.
• Schedule, build, deliver, and manage email marketing messages using automation software.
• Organize and archive digital assets needed for projects, including video files and graphics.
• Create or collaborate on templates for effective open rates and reader engagement.
• Manage editorial calendars of timely messages with direction from internal clients.
• Monitor and report on the effectiveness of each campaign, including email metrics and analytics.
• Provide key measurable KPIs such as click-through rate, conversion rate, and ROI.

Requirements

• 3-5 years of work experience in email marketing strategies and execution using automation software (e.g., MailChimp, Benchmark Email, Constant Contact).
• Proficiency in design software (e.g., Canva, Adobe Creative Suite) for generating engaging graphics and messaging.
• Proven track record of meeting deadlines and exhibiting excellent project management skills.
• Ability to manage multiple projects and campaigns simultaneously with varying deadlines.
• Strong attention to detail and accountability, with a portfolio of successful email communication projects.
• Self-motivated with the ability to work independently and collaboratively.
• Strong analytic skills and the ability to use metrics to improve campaign results.
• Experience with Adobe Workfront or comparable project management software.

Nice-to-haves

• Related Bachelor's degree preferable.
• Ability to build partnerships and work collaboratively with others.
• Ability to anticipate and adopt innovations in digital and technology applications.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Paid holidays
• Paid time off
• Tuition assistance
• Onsite subsidized café overlooking display gardens.