Digital Marketing Specialist, IA, MO, AR

$52,000 - $70,000/Yr

Williams Nature Conservatory - Conshohocken, PA

Full-time - Entry Level

Conshohocken, PA

About the position

The Digital Marketing Specialist will implement marketing strategies and execute content across the Great Plain Division digital channels for The Nature Conservancy (TNC). This role focuses on delivering narratives, facilitating media campaigns, producing and collecting content, and managing metrics to effectively communicate TNC's programs, values, and mission. The specialist will work closely with various stakeholders to create and manage social media content and campaigns, ensuring alignment with organizational priorities and conservation goals.

Responsibilities

• Coordinates and executes an editorial calendar for multiple social media accounts on Twitter, LinkedIn, Facebook, and Instagram.
• Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values.
• Tracks and reports metrics and trends relevant to our social media accounts and web pages.
• Makes recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals.
• Produces digital content for web and email as needed.
• Manages digital and photo archive.
• Works within a budget to complete assigned projects or work.
• Opportunity to act independently on assigned tasks.
• Works with vendors/other parties to execute projects/deliverables.

Requirements

• Bachelor's degree in related field and 5 years' related experience or equivalent combination of education and experience.
• Experience cultivating and managing client/customer relationships.
• Experience writing, editing and proofreading.
• Experience organizing and coordinating multiple projects.

Nice-to-haves

• Multi-cultural or cross-cultural experience preferred.
• Experience in marketing to diverse audiences.
• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience producing web pages and e-mail newsletters.
• Solid knowledge of best practices for social media metrics reporting.
• Experience with social media scheduling software (e.g. Khoros).
• Experience with design software (e.g. Canva) as well as photo and video editing software (e.g., Adobe CS).
• Experience with email software such as MailChimp.
• Experience with web production and content management systems (e.g., AEM).
• Proven enthusiasm for developing knowledge of social media trends and evolving platforms.
• Strong organizational skills and attention to detail.
• Basic application knowledge of project management principles.
• Practical application of marketing concepts.

Benefits

• Health care benefits
• Flexible spending accounts
• 401(k) plan with an 8% employer match
• Parental leave
• Accrued paid time off
• Life insurance
• Disability coverage
• Employee assistance program
• Other life and work well-being benefits