Digital Marketing Specialist, IA, MO, AR

$52,000 - $70,000/Yr

The Nature Conservancy - Saint Louis, MO

Full-time - Entry Level

Remote - Saint Louis, MO

1,001-5,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Specialist for The Nature Conservancy (TNC) will play a crucial role in implementing marketing strategies and executing content across the Great Plain Division's digital channels. This position is designed for candidates residing in Arkansas, Missouri, or Iowa, with options for remote and hybrid work. The selected individual will be responsible for delivering compelling narratives, facilitating media campaigns, producing and collecting content, and managing metrics to effectively communicate TNC's programs, values, and mission. The role requires the ability to manage multiple projects simultaneously while maintaining strong relationships with media and other stakeholders. In this position, the Digital Marketing Specialist will create, implement, measure, and manage social media content and campaigns across various platforms, including Twitter, LinkedIn, Facebook, and Instagram. The goal is to advance conservation objectives by reaching targeted audiences with key messages about TNC's work. Responsibilities include writing web features, updating website content, and producing e-newsletters to communicate with specific audiences. Collaboration with team members and key stakeholders is essential to ensure that all content aligns with organizational priorities and values, matches the brand voice, and establishes TNC as an expert in key conservation areas. The Digital Marketing Specialist will also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership. This includes posting new content on behalf of leaders and developing best practice recommendations for key platforms. The role involves managing online communities, engaging with commenters, and using software systems to track and analyze web metrics and social media trends. Periodic travel is required for work-related meetings and team retreats, making flexibility and adaptability key attributes for success in this role.

Responsibilities

• Coordinates and executes an editorial calendar for multiple social media accounts on Twitter, LinkedIn, Facebook, and Instagram.
• Collaborates with staff across job functions and geographies to ensure social media presence aligns with organizational priorities and values.
• Tracks and reports metrics and trends relevant to social media accounts and web pages.
• Makes recommendations for iterating social media approaches to best reach target audiences and advance conservation goals.
• Produces digital content for web and email as needed.
• Manages digital and photo archive.
• Works within a budget to complete assigned projects or work.
• Acts independently on assigned tasks and works with vendors/other parties to execute projects/deliverables.

Requirements

• Bachelor's degree in a related field and 5 years of related experience or equivalent combination of education and experience.
• Experience cultivating and managing client/customer relationships.
• Experience writing, editing, and proofreading.
• Experience organizing and coordinating multiple projects.

Nice-to-haves

• Multi-cultural or cross-cultural experience preferred.
• Experience in marketing to diverse audiences.
• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience producing web pages and e-mail newsletters.
• Solid knowledge of best practices for social media metrics reporting.
• Experience with social media scheduling software (e.g., Khoros).
• Experience with design software (e.g., Canva) as well as photo and video editing software (e.g., Adobe CS).
• Experience with email software such as MailChimp.
• Experience with web production and content management systems (e.g., AEM).
• Proven enthusiasm for developing knowledge of social media trends and evolving platforms.
• Strong organizational skills and attention to detail.
• Basic application knowledge of project management principles.

Benefits

• Health care benefits
• Flexible spending accounts
• 401(k) plan with an 8% employer match
• Parental leave
• Accrued paid time off
• Life insurance
• Disability coverage
• Employee assistance program
• Other life and work well-being benefits