Digital Marketing Specialist, IA, MO, AR

$46,000 - $80,000/Yr

Unclassified - Rapid City, SD

Full-time - Mid Level

Rapid City, SD

1,001-5,000 employees

About the position

The Digital Marketing Specialist for The Nature Conservancy (TNC) plays a crucial role in implementing marketing strategies and executing content across the Great Plain Division's digital channels. This position is designed for candidates residing in Arkansas, Missouri, or Iowa, with options for remote and hybrid work arrangements. The selected individual will be responsible for delivering compelling narratives, facilitating media campaigns, producing and collecting content, and managing metrics to effectively communicate TNC's programs, values, and mission. In this role, the Digital Marketing Specialist will create, implement, measure, and manage social media content and campaigns across various platforms, including Twitter, LinkedIn, Facebook, and Instagram. The goal is to advance conservation efforts by reaching targeted audiences with key messages about TNC's work. Responsibilities include writing web features, updating website content, and producing e-newsletters to engage with specific audiences. The specialist will collaborate closely with team members and key stakeholders to ensure that all content aligns with organizational priorities and values, matches the brand voice, and establishes TNC as an expert in key conservation areas. Additionally, the Digital Marketing Specialist will support integrated digital advocacy campaigns and work with marketing leaders to enhance visibility strategies for chapter leadership. This includes posting new content on behalf of leaders and developing best practice recommendations for key platforms. The role also involves managing online communities, engaging with commenters, and utilizing software systems to track and analyze web metrics and social media trends. Periodic travel is required for work-related meetings and team retreats, making flexibility and adaptability essential traits for success in this position.

Responsibilities

• Implement marketing strategies and execute content across digital channels.
• Create, implement, measure, and manage social media content and campaigns.
• Write web features and update website content as needed.
• Produce e-newsletters for targeted audience communication.
• Coordinate and execute an editorial calendar for multiple social media accounts.
• Track and report metrics and trends relevant to social media accounts and web pages.
• Make recommendations to iterate social media approaches to reach target audiences.
• Manage digital and photo archives.
• Work within a budget to complete assigned projects or work.
• Collaborate with staff across job functions and geographies.

Requirements

• Bachelor's degree in a related field and 5 years of related experience or equivalent combination of education and experience.
• Experience cultivating and managing client/customer relationships.
• Experience writing, editing, and proofreading content.
• Experience organizing and coordinating multiple projects.
• Solid knowledge of best practices for social media metrics reporting.

Nice-to-haves

• Multi-cultural or cross-cultural experience preferred.
• Experience in marketing to diverse audiences.
• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience with social media scheduling software (e.g., Khoros).
• Experience with design software (e.g., Canva) and photo/video editing software (e.g., Adobe CS).
• Experience with email software such as MailChimp.
• Experience with web production and content management systems (e.g., AEM).
• Proven enthusiasm for developing knowledge of social media trends and evolving platforms.

Benefits

• Health care benefits
• Flexible spending accounts
• 401(k) plan with an 8% employer match
• Parental leave
• Accrued paid time off
• Life insurance
• Disability coverage
• Employee assistance program
• Other life and work well-being benefits