Digital Marketing Specialist, IA, MO, AR

$47,000 - $74,000/Yr

The Nature Conservancy - Center, ND

Full-time - Entry Level

Center, ND

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Specialist at The Nature Conservancy (TNC) plays a crucial role in implementing marketing strategies and executing content across the Great Plain Division's digital channels. This position is designed for candidates residing in Arkansas, Missouri, or Iowa, with options for remote and hybrid work arrangements. The selected individual will be responsible for delivering compelling narratives, facilitating media campaigns, producing and collecting content, and managing metrics to effectively communicate TNC's programs, values, and mission. In this role, the Digital Marketing Specialist will create, implement, measure, and manage social media content and campaigns across various platforms, including Twitter, LinkedIn, Facebook, and Instagram. The goal is to advance conservation objectives by reaching targeted audiences with key messages about TNC's work. Responsibilities include writing web features, updating website content, and producing e-newsletters to engage with specific audiences. The specialist will collaborate closely with team members and key stakeholders to develop content that aligns with organizational priorities and values, ensuring it matches TNC's brand voice and tone. Additionally, the Digital Marketing Specialist will support integrated digital advocacy campaigns and work with marketing leaders to enhance visibility strategies for chapter leadership. This includes posting new content on behalf of leaders and developing best practice recommendations for key platforms. The role also involves managing online communities, engaging with commenters, and utilizing software systems to track and analyze web metrics and social media trends. Periodic travel is required for work-related meetings and team retreats, making this position dynamic and engaging.

Responsibilities

• Implement marketing strategies and execute content across digital channels.
• Create, implement, measure, and manage social media content and campaigns.
• Write web features and update website content as needed.
• Produce e-newsletters for targeted audiences.
• Collaborate with team members and stakeholders to develop aligned content.
• Support integrated digital advocacy campaigns and visibility strategies for leadership.
• Manage online communities and engage with commenters on social media platforms.
• Track and report metrics and trends relevant to social media accounts and web pages.
• Make recommendations for improving social media approaches to reach target audiences.
• Manage digital and photo archives.

Requirements

• Bachelor's degree in a related field and 5 years of related experience or equivalent combination of education and experience.
• Experience in marketing to diverse audiences.
• Experience creating and posting social media content for organizations.
• Experience managing multiple social media accounts.
• Experience producing web pages and email newsletters.
• Solid knowledge of best practices for social media metrics reporting.
• Experience with social media scheduling software (e.g., Khoros).
• Experience with design software (e.g., Canva) and photo/video editing software (e.g., Adobe CS).
• Experience with email software such as MailChimp.
• Experience with web production and content management systems (e.g., AEM).
• Strong organizational skills and attention to detail.

Nice-to-haves

• Multi-cultural or cross-cultural experience preferred.
• Proven enthusiasm for developing knowledge of social media trends and evolving platforms.
• Basic application knowledge of project management principles.
• Practical application of marketing concepts.

Benefits

• Health care benefits
• Flexible spending accounts
• 401(k) plan with an 8% employer match
• Parental leave
• Accrued paid time off
• Life insurance
• Disability coverage
• Employee assistance program
• Other life and work well-being benefits