Digital Marketing Specialist II

Shutterfly - Eden Prairie, MN

Full-time - Entry Level

Remote - Eden Prairie, MN

Personal and Laundry Services

About the position

The Digital Marketing Specialist II will assist in driving revenue through supporting the execution and measurement of batch email, push, and SMS campaigns. This includes developing content strategy, creative briefs, overseeing the creative development process, and working with our Tech Ops team to set-up the campaign for accurate deployment. This role will serve as an expert for the CRM channels batch process and execution. The ideal candidate will be comfortable working in a dynamic fast paced environment partnering with marketing teams, internal operations teams, and creative partners.

Responsibilities

• Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.
• Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions, and test strategies align with campaign strategies and objectives.
• Partner with a variety of work partners to ensure projects are executed successfully.
• Propose and plan a variety of tests, ensuring they meet expectations and will deliver clean test results.
• Work with an in-house design team to ensure creative delivers on brief requirements, will drive engagement, is right for the audience, and aligns with channel best practices.
• Collaborate with work partners in multiple time zones to build and deploy campaigns.
• Attend and participate in weekly meetings with cross-functional work partners and be able to speak to campaign strategy.
• Ability to access post-campaign metrics, understand drivers of performance, and derive insights for future campaigns.

Requirements

• 1-2 years of email and/or push, SMS marketing experience
• Solid grasp of creative brief and creative execution best practices for email and/or push, SMS marketing.
• Ability to manage multiple projects at once and meet deadlines, with great attention to detail.
• Ability to manage expectations and proactively find solutions to unexpected issues.
• Ability to collaborate with people in a virtual environment and different time zones.
• Experience in customer segmentation strategies.
• Strong analytical skills and data interpretation capabilities.
• Excels in verbal, written and interpersonal communication skills - particularly when collaborating with cross-functional teams.
• Proficient with Excel, PowerPoint, and Word.

Nice-to-haves

• Understanding of major ESP capabilities such as Salesforce Marketing Cloud is a plus.
• Experience using Figma is a plus.
• Experience with project management tools such as Workfront, Asana, or JIRA is a plus.