Digital Marketing Specialist II

$45,000 - $58,000/Yr

Albuquerque Hispano Chamber Of Commerce - Albuquerque, NM

Full-time - Entry Level

Albuquerque, NM

501-1,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

As a Digital Marketing Specialist II, you will be a part of a team of marketing professionals dedicated to collaborating across all teams at the Chamber and supporting the overall business objectives, mission, and vision. This role plays a pivotal role in shaping the Albuquerque Hispano Chamber's online presence and assisting with the definition and execution of immediate and long-term marketing goals. The Specialist is expected to be both creative and analytical, using data to optimize marketing campaigns and influence recommendations.

Responsibilities

• Driving the Hispano Chamber's social media strategy and platforms including posting, scheduling and creating content for all departments and Industry Programs, with a focus on Convention and Tourism.
• Developing and managing digital marketing campaigns across various channels including social, search engines, email and mobile platforms.
• Optimizing web content for SEO strategies and overseeing the management of website updates.
• Utilizing analytic tools to monitor, adjust and report on campaign performance.
• Creating engaging content for different platforms in alignment with our Lodger's Tax Contract to promote Albuquerque as a destination for Hispanic and Native American markets.
• Managing online brand and product campaigns to raise brand awareness, spotlight Albuquerque as destination of choice, and increase visibility to Chamber events and value.
• Driving effective internal communications to ensure that all relevant Chamber functions are informed of marketing objectives and activities.
• Staying current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics.
• Creating, editing and distributing/scheduling all email marketing including monthly e-newsletters, standalone emails and other email communications including press releases and membership job opportunities board.
• Assisting, as needed, with Convention and Tourism events, conferences, and other Marketing deliverables.
• Specializing in all facets of the Chamber's CRM system for all departments.
• Gathering and analyzing information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducting market research and strategic planning to assess and ensure the sustainability of the Hispano Chamber.

Requirements

• Bachelor's degree in business administration, marketing, communications, public relations, graphic design, or any related field or 1-3 years' experience in marketing, communications, public relations, or graphic design.
• Demonstrated experience in marketing, events and sales.
• Ability to demonstrate proactivity and the ability to work independently. Strong ability to set priorities, solve problems and be resourceful under pressure.
• Strong written and oral communication skills; ability to communicate clearly and articulate concepts and ideas reasonably.
• Passion for events, tourism, and brand promotions.
• Knowledge of business research, sales, marketing and customer service.
• Ability to use personal transportation (i.e., personal vehicle) to attend events and carry appropriate insurance requirements.
• Ability to travel locally and work early morning, evening, and weekend hours for event promotion.
• Ability to manage multiple projects and campaigns concurrently while producing goal-oriented results.
• Basic knowledge of Microsoft Office Suite.

Nice-to-haves

• Master's degree in business administration, marketing, communications, public relations, graphic design, or any related field.
• Fluency in the Spanish language (oral and written).
• Working knowledge of business research, sales, marketing, and customer service.
• Extensive knowledge and experience in using Adobe products including Lightroom, InDesign, Photoshop, Premiere, and Illustrator or similar software.

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities