Digital Marketing Specialist III

Rheem Manufacturing - Roswell, GA

Full-time - Mid Level

Roswell, GA

Machinery Manufacturing

About the position

The Digital Marketing Specialist III is responsible for developing and executing digital marketing strategies, managing email and marketing automation campaigns, and supporting lead generation efforts. This role requires collaboration across multiple teams to implement effective digital marketing campaigns, enhance SEO, and analyze marketing performance metrics. The ideal candidate should be a proactive self-starter with a strong focus on execution and teamwork to achieve business objectives.

Responsibilities

• Support the development and execution of email marketing campaigns and marketing automation workflows, and support lead generation strategies across digital channels.
• Analyze marketing data and metrics to inform strategy and improve campaign performance.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
• Manage and optimize digital marketing aspects of pro loyalty and co-op programs.
• Monitor and report on KPIs for digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 5+ years of experience in digital marketing, with experience in email marketing and marketing automation
• Proficiency in marketing automation platforms and email marketing tools
• Experience with digital marketing analytics tools and data-driven decision making
• Excellent project management skills with the ability to meet deadlines and manage multiple projects simultaneously
• Strong communication and interpersonal skills to work effectively across different teams.

Nice-to-haves

• Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms.
• Demonstrated success in improving email engagement rates and lead generation metrics.
• Experience with CRM systems and their integration with marketing automation tools.
• Experience managing digital aspects of loyalty programs or co-op marketing initiatives.
• Experience in the HVAC, plumbing, or related industries.