Sandhills Global - Lincoln, NE

posted about 2 months ago

Full-time - Intern
Lincoln, NE
Publishing Industries

About the position

The Digital Marketing Specialist Intern will be tasked with managing various marketing campaigns for both domestic and global brands. This role is pivotal in supporting the sales team with hosted website sales by providing guidance and recommendations for digital marketing strategies. The intern will engage in daily responsibilities that include paid search marketing through search engines, managing paid campaigns and postings on social media, executing email marketing strategies, optimizing search results, and conducting market analysis. The intern will also be responsible for creating ads and audiences that align with business objectives, maintaining ongoing campaigns, measuring their success, and effectively communicating outcomes to coworkers and management. In addition to campaign management, the intern will utilize marketing tools such as website analytics platforms and social ad manager platforms to track performance and gather insights. The ability to work under tight deadlines and as part of a collaborative team is essential, as is the flexibility to adapt to changing circumstances. The ideal candidate will possess strong organizational skills, creativity, and a keen attention to detail, which are crucial for tracking and following up on marketing initiatives. The intern will also be involved in data analysis and report building using Google Analytics, contributing to general market analysis, and assuming other duties as assigned. This internship offers a paid opportunity at $18 per hour, providing valuable experience in the digital marketing field.

Responsibilities

  • Manage marketing campaigns for domestic and global brands.
  • Execute paid search marketing through search engines.
  • Handle paid campaigns and postings on social media.
  • Conduct email marketing initiatives.
  • Optimize search results and perform market analysis.
  • Support the sales team with hosted website sales by providing digital marketing guidance.
  • Create ads and audiences to meet business objectives.
  • Maintain ongoing marketing campaigns and measure their success.
  • Communicate outcomes clearly to coworkers and management.
  • Perform data analysis and report building using Google Analytics.

Requirements

  • Experience in digital marketing, particularly in social media and email marketing.
  • Familiarity with marketing tools such as Google Analytics, Google AdWords, and Facebook Ads Manager.
  • Strong organizational skills and attention to detail.
  • Excellent oral and written communication skills.
  • Ability to work independently and as part of a team.
  • Results-oriented mindset.
  • Flexibility to adapt to changing circumstances.

Nice-to-haves

  • Experience using marketing automation platforms.
  • Knowledge of search optimization techniques.
  • Familiarity with market analysis tools.

Benefits

  • Paid internship at $18/hour.
  • Opportunity to gain hands-on experience in digital marketing.
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