Digital Marketing Specialist (Lean Generation)

$62,400 - $66,560/Yr

Botg - Piscataway, NJ

Full-time - Entry Level

Piscataway, NJ

About the position

The Digital Marketing Lead Generation Specialist is a temporary role focused on creating and implementing lead-generating marketing campaigns to promote digital subscription products. This position works under the guidance of the Senior Demand Generation Marketing Manager to develop impactful lead generation and social media programs aimed at meeting revenue goals. Responsibilities include managing the complete campaign cycle from concept to reporting, ensuring effective communication and coordination throughout the process.

Responsibilities

• Campaign development and deployment under guidance of Demand Gen team, including monthly lead generation template campaigns, product promotions, webinar invitations, and tradeshow campaigns.
• Proofreading and copywriting for marketing materials.
• Executing social media promotions, both organic and paid, and reporting on their effectiveness.
• Managing and cleaning up marketing lists for campaigns.
• Developing and placing digital advertisements.
• Maintaining the CRM database for lead management.
• Coordinating leads and routing them to appropriate representatives for follow-up.
• Cleaning up and importing tradeshow leads into the system.
• Updating website content including product pages, blogs, web forms, and registration forms.
• Assisting with quality assurance of marketing sites.
• Launching and updating campaign project requests.
• Managing and updating the Marketing Calendar and Media plan.
• Pulling monthly reports and monitoring analytic dashboards.
• Completing other ad hoc special projects as requested by the manager.

Requirements

• Bachelor's degree in Marketing or a related business field, or equivalent experience.
• 1-2 years of experience in B2B marketing or sales environment.
• Proficiency in email marketing and email campaign software.
• Experience with marketing automation tools, preferably Marketo.
• Strong copywriting and proofreading skills.
• Attention to detail and strong organizational skills.
• Experience with CRM systems, preferably Salesforce.com.
• Knowledge of HTML and WordPress is a plus.
• Experience with Google Analytics and AdWords.
• Familiarity with Tableau is desirable.
• Experience in social media marketing.

Nice-to-haves

• Experience with Tableau is desirable.
• Knowledge of HTML and WordPress is a plus.

Benefits

• Contract position with hourly pay of $30.00 - $32.00 per hour.