Digital Marketing Specialist - Marketing / PR

Bingham Memorial Hospital - Blackfoot, ID

Full-time - Entry Level

Blackfoot, ID

Hospitals

About the position

The Digital Marketing Specialist at BMH, Inc. plays a crucial role in supporting the marketing department by managing various marketing initiatives, coordinating events, and ensuring the accuracy of online content. This position requires a blend of practical and creative skills, with a focus on communication, organization, and adaptability in a fast-paced medical environment.

Responsibilities

• Assist with marketing campaign planning and coordinating
• Help manage hospital department relationships and hold discovery meetings to identify needs and expectations of department managers
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Monitor and maintain hospital & clinic online content ensuring its accuracy
• Help with event planning and coordinating (check presentations, health fairs, sponsorships, etc.)
• Liaise with external vendors to execute events and other marketing initiatives
• Communicate market trends, opportunities, or issues to management in a timely manner
• Answer phones, take messages, and assist in fulfilling client requests
• Monitor and maintain BMH & its affiliate social media channels (Facebook, Twitter, YouTube, etc.)
• Monitor and maintain BMH & its affiliate websites
• Maintain department equipment and office supplies
• File and organize office documents
• Manage internal communications through email, intranet, etc.
• Handle the donation/sponsorship process and research market, identify event opportunities
• Help facilitate new provider introductions
• Undertake individual tasks of a marketing plan as assigned
• Complete other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Advertising or related discipline
• 2+ years related experience preferred
• Strong organization and prioritization skills
• Excellent analytical, communication and presentation skills
• Ability to work well in a fast-paced, collaborative environment
• Strong understanding of Microsoft Office programs and marketing software (Adobe Creative Suite & CRM)
• Ability to travel as necessary
• Must work well independently
• SEO optimization knowledge
• Knowledge of Google Analytics and operations