Rtp Company - Winona, MN
posted about 2 months ago
The Digital Marketing Specialist position is a vital role within our dynamic in-house marketing team, focused on driving the company's growth and expansion through innovative marketing campaigns. This position requires a creative and analytical individual who can contribute to various aspects of digital marketing, including content creation, email marketing, online advertising, and performance reporting. The ideal candidate will work closely with team members to develop and implement strategies that enhance our online presence and engage our target audience effectively. In this role, you will be responsible for assisting in the planning, creation, and implementation of digital content across platforms such as LinkedIn and other social media channels. You will also play a key role in producing and executing email marketing campaigns aimed at both customers and prospects, ensuring that our messaging is clear, engaging, and aligned with our overall marketing objectives. Additionally, you will assist in the development and placement of online advertisements, targeting specific geographic locations to maximize our reach and impact. A significant part of your responsibilities will involve reporting on the effectiveness of our marketing efforts. You will produce and distribute meaningful reports that analyze key metrics, providing insights into our return on investment (ROI) and overall campaign performance. This data-driven approach will help inform future marketing strategies and initiatives. As part of your professional development, you will have the opportunity to enhance your expertise in various digital marketing tools and platforms, including Adobe Creative Suite, OnContact, Google Adwords, SharePoint, and LinkedIn. This role is perfect for someone looking to grow their skills in a fast-paced environment while contributing to the success of our marketing efforts.