Digital Marketing Specialist Organic Search

$41,600 - $58,240/Yr

Sports Warehouse - San Luis Obispo, CA

Full-time - Mid Level

San Luis Obispo, CA

1-10 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Specialist at Sports Warehouse, Inc. is responsible for driving organic traffic and enhancing search engine visibility across the company's digital platforms. This full-time role involves collaborating with content creators and the marketing team to implement effective SEO strategies, manage Google Ads, and optimize paid campaigns to meet company goals.

Responsibilities

• Implement organic search strategies to improve website authority, traffic, and search rankings.
• Conduct keyword research and competitive analysis to guide content development and optimization.
• Collaborate with content and development teams to ensure on-page SEO best practices are followed.
• Perform regular SEO audits and recommend technical SEO improvements.
• Monitor SEO performance using tools like Google Analytics and provide actionable insights.
• Stay up-to-date with SEO trends and search engine algorithm updates to keep strategies effective and compliant.
• Assist with copy editing to ensure grammatical accuracy, adherence to company voice, and SEO optimization.
• Manage digital marketing platforms as assigned, executing strategies and objectives set forth by Sports Warehouse.

Requirements

• Experience with SEO tools such as Google Analytics, Search Console, SEMrush, or similar tools.
• Strong understanding of on-page, off-page, and technical SEO.
• Excellent writing and editing skills, with attention to detail.
• Ability to analyze data and generate SEO reports.
• Familiarity with HTML/CSS and website architecture.
• Strong communication and collaboration skills.

Benefits

• Medical, dental and vision benefits
• Paid vacation time
• Life insurance
• Merchandise discounts with all Sports Warehouse companies
• Access to on-site fitness facility
• Paid sick time
• 401(k) and profit-sharing programs
• Opportunities for growth
• Employee appreciation events