Digital Marketing Specialist (Paid Media Focus)

About the position

The Digital Marketing Specialist at Gentle Monster will focus on Paid Media, utilizing exceptional analytical skills and a data-driven mindset to enhance business objectives through performance marketing. The role requires a passion for mathematics and strategic thinking, with a strong emphasis on understanding the differences between traditional and performance marketing. The specialist will be responsible for continuously evaluating and refining paid media strategies to elevate the brand's presence.

Responsibilities

• Responsible for campaign setup, ad implementation, conducting audience and keyword research, estimating budgets, optimizing campaigns based on pacing and tracking, and leveraging testing strategies for conversion tracking across paid social platforms like Facebook Ads Manager, Google Ads and Tik Tok Ads Manager.
• Monitor Facebook Ads Commerce Center and Google Merchandise Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting.
• Design and execute A/B tests to analyze different metrics within paid campaigns, implementing winning strategies based on data-driven insights.
• Leverage expertise to segment target audiences effectively, ensuring precise targeting and personalized messaging.
• Develop and manage social media personas to tailor ads and content, enhancing relevance and engagement.
• Apply data analytics to connect paid media results with business objectives. Monitor campaign metrics using data visualization tools.
• Analyze data in GA4 and gain actionable insights into user behavior, campaign performance, and business outcomes.
• Analyze cross paid media platform performance with Consumer journey and analyze audience behaviors and insight for the sales funnel.
• Understand affiliate marketing intricacies and evaluate potential affiliates.
• Monitor affiliate performance metrics, such as traffic, conversions, and revenue, and use data analysis to optimize campaign performance and ROI.
• Implement SMS marketing and E-mail Marketing to maintain retention of current CRM.
• Work closely with the E-commerce Manager and Digital Marketing Specialist to execute tactical plans.
• Collaborate with the E-Commerce Merchandiser on product inventory and CRM management.
• Support the E-commerce Manager by scheduling meetings and following up on strategy execution with agencies and HQ.

Requirements

• Bachelor's degree in a related field such as Data science, Marketing, Economics, Business Administration, Statistics, etc.
• Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform/tool provider.
• Proficiency in paid media platforms such as Google Ads, Facebook Ads Manager, and TikTok Ads Manager, Pinterest and GA4.
• 1+ years of experience in digital marketing, with a focus on performance marketing.
• In-house and paid media agency background preferred.
• Experience in Email Marketing, SMS Marketing, Affiliate Marketing, and SEO is preferred.
• A minimum of one year of experience in a paid marketing role, preferably within the luxury industry.
• Excellent command of written and verbal communication.
• The ability to interpret performance KPIs effectively to provide actionable insights, feedback, and recommendations.
• Adaptable and able to thrive in a fast-paced environment.

Nice-to-haves

• Experience in Email Marketing, SMS Marketing, Affiliate Marketing, and SEO is preferred.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance