Relias - Morrisville, NC
posted 4 months ago
Are you looking for a high energy, strategic, and fast-paced position as a Digital Marketing Specialist - Pay Per Click? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference. The Digital Marketing Specialist - PPC is responsible for developing and executing pay-per-click ad campaigns, optimizing ad campaigns, managing budgets, and leveraging data-driven insights to maximize return on ad spend and meet business objectives. WHAT YOU'LL BE DOING: Campaign Strategy and Planning: Responsible for devising PPC campaign strategies, including competitor analysis, keyword selection, targeting options, campaign structure, and budget allocation. Keyword/Audience Research and Analysis: Research and analyze keywords and/or audiences to identify valuable search terms for effective ad targeting. Ad Creation and Optimization: Develop and continually optimize ad creatives, including ad copy and visuals, to improve click-through rates and conversions. Bid and Budget Management: Monitor and adjust keyword bids to ensure cost-effective campaigns and maximize return on ad spend (ROAS). Monitor and manage advertising budgets effectively to control costs and allocate resources optimally. Data Analysis and Reporting: Regularly analyze campaign performance data, generate reports, and provide recommendations for improvements. A/B Testing: Conduct split tests on various campaign elements to determine which components yield the best results. Create landing pages to test to improve conversion rates. Industry Knowledge: Stay on top of best practices and evolving changes in PPC. Other duties as assigned.