Disney - Glendale, CA
posted 2 months ago
The Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. This includes the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses, and Disney.com across digital and social platforms. The role of a Digital Marketing Specialist/Social Media Strategist is crucial for the Disney Entertainment Brand & Editorial Team, which manages social programming and engagement for @Disney social media platforms. This position is projected to end in September 2025. The responsibilities of this role include supporting Disney and Franchise handles in various capacities. The Digital Marketing Specialist will be responsible for the day-to-day programming of social content across all platforms, ensuring proper tagging for reporting, maintaining the content calendar, and managing assets in collaboration with team strategists and coordinators. The role also involves proposing copy and creative ideas that align with the brand voice, tone, and positioning of campaigns or titles. Additionally, the specialist will ideate new social concepts to engage and entertain digital audiences, leveraging applicable brand-safe trends. Staying updated on digital trends and platform changes is essential for informing strategy and execution. The specialist will assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed. Community engagement is another critical aspect, where the specialist will review and draft copy tied to community engagement efforts and identify user-generated content (UGC) opportunities with managerial support. The role also requires collaboration with internal and external teams throughout the content development lifecycle, ensuring that all assets meet business standards and are delivered on time for amplification and support across relevant @Disney channels.