Digital Marketing Specialist / PPC Specialist

$60,000 - $78,000/Yr

Syndicate Labs - Vista, CA

Full-time - Mid Level

Vista, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a talented PPC Specialist to join our team in Vista, CA. This role is perfect for someone passionate about paid search advertising and who loves using data to drive results. You'll work closely with our digital marketing and development teams to ensure our clients' campaigns achieve optimal visibility, engagement, and conversions through strategic PPC management. This is an excellent opportunity for a driven individual to learn and grow within a dynamic team, expanding your skill set and advancing in the world of digital advertising.

Responsibilities

• Develop and execute digital advertising strategies on Google Ads and other PPC platforms.
• Create and manage digital ad campaigns, including ad copy, ad group organization, and budget management.
• Conduct keyword research and audience analysis to optimize campaign performance.
• Monitor campaign performance, analyze data, and make data-driven recommendations.
• Perform A/B testing for ad creatives, landing pages, and placements to improve conversions.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics, WhatConverts, and CallRail.
• Prepare detailed reports, including weekly/monthly metrics, ROI analysis, and visual dashboards.
• Collaborate with clients to develop tailored growth plans and strategies.
• Manage budget allocations and ensure efficient use of ad spend.
• Stay up-to-date with trends and best practices in digital advertising.
• Troubleshoot and resolve technical and performance-related campaign issues.
• Seek opportunities to improve campaign performance and ROI.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent experience.
• 3+ years of experience with Google Ads and digital advertising.
• Proficiency in Google Ads (search, display, remarketing, Performance Max).
• Strong understanding of Google Analytics, Google Tag Manager, WhatConverts, and CallRail.
• Experience with WordPress and similar CMS platforms (Shopify, Squarespace).
• Knowledge of e-commerce ads for platforms like Google Shopping.
• Excellent analytical skills for data interpretation and optimization.
• Strong communication skills for client interaction and presentations.
• Attention to detail and ability to manage multiple campaigns.
• Experience with AI tools for campaign optimization is a plus.

Nice-to-haves

• Knowledge of SEO principles and best practices.
• Google Ads Certification.
• Familiarity with SEMrush, Ahrefs, and other PPC tools.
• Experience building high-converting landing pages.

Benefits

• Competitive salary based on experience.
• Paid time off
• Health, dental, and vision benefits.
• 401(k) plan with company match.
• Bonus included, dependent on performance.