Digital Marketing Specialist (Project Hire)

$63,400 - $85,000/Yr

Disney - Burbank, CA

Full-time - Entry Level

Burbank, CA

Motion Picture and Sound Recording Industries

About the position

The Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. This includes the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses, and Disney.com across digital and social platforms. The team is responsible for brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support. An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms. This role will support Disney and Franchise handles in various capacities, including day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators. The position requires proposing copy and creative that aligns with the brand voice and tone, ideating new social concepts to engage digital audiences, and staying updated on digital trends and platform updates to inform strategy and execution. Additionally, the role involves assisting with live content coverage for talent press junkets, content shoots, and marketing events, reviewing and drafting copy for community engagement efforts, and identifying user-generated content (UGC) opportunities. The Digital Marketing Specialist will also manage asset routing for internal approvals and ensure that all final approved assets and copy are delivered to relevant partners, aligning with wider marketing plans and reporting needs. Collaboration with internal and external teams throughout the content development lifecycle is essential, as is daily liaison with teams for amplification and support of priorities across pertinent @Disney channels.

Responsibilities

• Responsible for the day-to-day programming of social content across all platforms.
• Tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators.
• Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title.
• Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate.
• Stay abreast of digital trends and platform updates to inform strategy and execution.
• Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed.
• Review and draft copy tied to community engagement efforts across platforms.
• Identify and pursue UGC opportunities with the support of Managers.
• Route all assets to the necessary stakeholders for internal approvals and clearly communicate feedback to ensure content meets business standards.
• Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs.
• Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support.
• Liaise daily with teams for amplification and support of priorities across pertinent @Disney channels.

Requirements

• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand.
• BA or BS in Journalism, Film, Marketing, and/or relevant field or 2+ years experience.
• Familiarity with Disney brand and content.
• Familiarity with Disney+ platform.
• Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations.
• Passion for storytelling, listening to what the community has to say.
• Basic understanding of digital analytics and performance tracking.
• Superior knowledge of social platforms and its native products.
• Ability to be nimble and adapt quickly to new technologies and processes.
• Polished in presentation and communication.
• Ability to find creative solutions to challenges and use data to drive content development and programming decisions.
• Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters.
• Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box.
• Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and TikTok.
• Outstanding organizational and communication skills.
• Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
• Team player with a strong work ethic and high level of confidentiality.
• Strong attention to detail and ability to use sound judgement.

Nice-to-haves

• Previous experience with CRM tools - AirTable, Smartsheets, and/or Zendesk preferred.
• Experience in Sprinklr, Creator Studio, Keynote, Google Slides.
• Experience within brand entertainment marketing and/or streaming services a plus.
• Previous experience working with large, matrixed organizations a plus.

Benefits

• Medical benefits including health insurance coverage.
• Financial benefits including a bonus and/or long-term incentive units as part of the compensation package.
• Full range of medical, financial, and/or other benefits, dependent on the level and position offered.