Disney - Burbank, CA
posted 2 months ago
The Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. This includes the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses, and Disney.com across digital and social platforms. The team is responsible for brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support. An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms. This role will support Disney and Franchise handles in various capacities, including day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators. The position requires proposing copy and creative that aligns with the brand voice and tone, ideating new social concepts to engage digital audiences, and staying updated on digital trends and platform updates to inform strategy and execution. Additionally, the role involves assisting with live content coverage for talent press junkets, content shoots, and marketing events, reviewing and drafting copy for community engagement efforts, and identifying user-generated content (UGC) opportunities. The Digital Marketing Specialist will also manage asset routing for internal approvals and ensure that all final approved assets and copy are delivered to relevant partners, aligning with wider marketing plans and reporting needs. Collaboration with internal and external teams throughout the content development lifecycle is essential, as is daily liaison with teams for amplification and support of priorities across pertinent @Disney channels.