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The position involves designing and implementing multifaceted content strategies tailored to recruitment and marketing efforts, leveraging data-driven insights to produce engaging materials for prospective students. This includes managing the university's official social media initiatives, ensuring brand consistency across all digital content, and coordinating digital content publishing across multiple media channels. The role requires collaboration with the Marketing and Communications team to create dynamic multimedia storytelling initiatives, as well as producing animated graphics and video templates. The individual will also provide lead work direction to digital content student assistants and maintain project management systems to keep projects current.
