Digital Marketing Specialist -Recruited

$62,400 - $72,800/Yr

ManpowerGroup - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Administrative and Support Services

About the position

The Digital Marketing Specialist will temporarily support the Email Marketing team during the Email Marketing Manager's maternity leave. This role involves managing email marketing projects, collaborating with various teams, and ensuring effective communication through email campaigns. The position requires strong project management skills and proficiency in email marketing tools, particularly Salesforce Marketing Cloud.

Responsibilities

• Manage real-time updates of the internal email calendar and department-wide SharePoint calendar.
• Build emails within Salesforce Marketing Cloud and perform list pulls, data extension management, and list segmentation.
• Execute and manage email campaigns for event and program invitations, e-newsletters, e-appeals, and donor communications.
• Pull and analyze email metrics from Salesforce Marketing Cloud and CVENT, providing weekly updates and comprehensive reports after each event/program communication series.
• Manage recurring communications such as weekly donor acknowledgments and monthly Investor Society Welcome emails.
• Create and maintain project setups in Workfront, ensuring deadlines are met and stakeholders are assigned appropriately.
• Archive sent emails as PDFs and maintain the digital team's project database.
• Collaborate on ad-hoc email tasks, including list combination, sorting, and variable management.

Requirements

• 5+ years of experience, including 3 years managing email and web projects.
• Strong project management experience, preferably with cloud-based workflow systems like Workfront.
• Proficiency in email automation tools (Salesforce Marketing Cloud, CVENT preferred) and HTML/CSS for email.
• Intermediate to advanced Excel skills for segmentation and data analysis.
• Familiarity with email marketing metrics, lead nurturing, marketing automation, and web analytics.

Nice-to-haves

• Experience troubleshooting email rendering issues, especially for Outlook on desktop.
• Knowledge of web analytics tools, marketing automation, and trends in digital marketing.
• Strong communication and interpersonal skills, with the ability to manage multiple projects in a deadline-driven environment.
• Critical thinker with a sense of ownership, autonomy, and pride in work.
• Working knowledge of relevant terminology and technologies, including Adobe Photoshop, CAN-SPAM, GDPR, CASL, V-Lookups, alt-tags, bounce rates, deliverability, and click-through rates.