Tableau Software - Philadelphia, PA

posted 2 months ago

Full-time - Mid Level
Remote - Philadelphia, PA
Publishing Industries

About the position

Jubilant HollisterStier LLC, a well-established member of the business community in Spokane, Washington, provides a complete range of services to support the pharmaceutical and biopharmaceutical industries. The Allergy business is a worldwide leader in the manufacture of allergenic extracts, targeted primarily at treating allergies and asthma. Jubilant HollisterStier is also a nationally recognized contract manufacturer of sterile injectable vials and lyophilized products. As a proud member of the Jubilant Pharma family, we are committed to caring, sharing, and growing. We aim to enhance value for our customers and stakeholders by providing innovative products and economically efficient solutions through growth, cost-effectiveness, and wise investment of resources. The Digital Marketing Specialist will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement for Jubilant HollisterStier's Contract Manufacturing Organization (CMO) division. This position will focus on managing digital marketing campaigns across various channels, analyzing performance data, and optimizing strategies to ensure alignment with the company's growth objectives. The ideal candidate will have a strong background in digital marketing, including SEO, PPC, social media, email marketing, and analytics. Key responsibilities include assisting in the development and execution of digital marketing strategies that align with overall business goals, managing digital marketing campaigns across various platforms, and monitoring and analyzing digital marketing performance using tools like Google Analytics and Pardot. The Digital Marketing Specialist will also compile and present performance reports, providing insights and recommendations for optimization based on data analysis. This role requires close collaboration with the Marketing Manager and other team members to align digital marketing efforts with overall marketing strategies and objectives, as well as coordination with external vendors and agencies as needed to support digital marketing initiatives. Compliance with industry regulations and best practices is essential in all digital marketing activities.

Responsibilities

  • Assist in developing and executing digital marketing strategies that align with overall business goals and drive brand and service line awareness.
  • Manage digital marketing campaigns across various platforms, including search engines, social media, email, and display advertising.
  • Manage PPC campaigns, including keyword selection, ad copy creation, bid management, and performance tracking.
  • Design and execute email marketing campaigns, including customer segmentation, A/B testing, and performance analysis.
  • Manage marketing automation workflows to nurture leads and support customer retention efforts.
  • Monitor and analyze digital marketing performance using tools like Google Analytics, Pardot, and social media analytics.
  • Compile and present performance reports, providing insights and recommendations for optimization based on data analysis.
  • Work closely with the Marketing Manager and other team members to align digital marketing efforts with overall marketing strategies and objectives.
  • Coordinate with external vendors and agencies as needed to support digital marketing initiatives.
  • Ensure all digital marketing activities comply with industry regulations and best practices, including GDPR, CAN-SPAM, and data privacy guidelines.
  • Perform additional tasks and responsibilities as needed to support the marketing team and business objectives.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or other related field (will consider 5 years solidly related experience in lieu of degree).
  • High School Diploma or GED required.
  • 2-5 years' marketing experience required, specifically in Analytics, SEO & PPC experience required.
  • Expertise in MS Office Suite, Google Analytics, Google AdWords, LinkedIn, and Meta.
  • Salesforce or other CRM experience preferred.
  • Experience with WordPress or other web content management systems desired.

Nice-to-haves

  • Experience with marketing automation tools.
  • Familiarity with customer segmentation techniques.
  • Knowledge of GDPR and CAN-SPAM regulations.

Benefits

  • Health savings account
  • AD&D insurance
  • Disability insurance
  • Health insurance
  • Dental insurance
  • Paid time off
  • Employee assistance program
  • Vision insurance
  • 401(k) matching
  • Employee discount
  • Pet insurance
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