Digital Marketing Specialist - REMOTE

$72,000 - $82,000/Yr

Quorum Federal Credit Union - Harrison, NY

Full-time - Entry Level

Remote - Harrison, NY

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at Quorum Federal Credit Union is responsible for developing and implementing digital marketing campaigns to support business objectives within the banking and financial services industry. This role focuses on enhancing online presence, increasing website traffic, and generating leads for lending and deposit verticals. The specialist will collaborate with cross-functional teams and report directly to the Marketing Director.

Responsibilities

• Develop and implement multi-touch digital marketing plans to support Sales AE initiatives and retail direct-to-consumer goals.
• Manage the company's social media platforms and create engaging content to drive traffic and increase followers.
• Develop creative assets for marketing campaigns as needed.
• Coordinate the implementation of marketing campaigns, ensuring adherence to timelines and deliverables.
• Assist in market and customer research initiatives related to product launches and marketing campaigns.
• Collaborate with cross-functional teams to align campaign objectives and optimize tactics regularly.
• Track key performance indicators (KPIs) and monitor marketing metrics to improve existing tactics.
• Ensure all marketing activities comply with industry regulations and company policies.
• Stay updated with the latest digital marketing trends and best practices.
• Develop and implement marketing workflows and automations to increase product usage.
• Work within the website CMS to develop and publish marketing content, ensuring accuracy and SEO best practices.
• Manage and update the company Intranet to drive user engagement.
• Assist in executing employer branding initiatives and perform administrative duties within the marketing department.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 1-3 years of experience in digital marketing, with at least 1 year of success in email marketing, social media management, and paid media.
• Proficient knowledge of SEO best practices and content marketing.
• Ability to create marketing assets for various digital channels.
• Basic training in graphic design and content development, with proficiency in WordPress and Hubspot.
• Proficiency in using digital marketing tools like GA4 and Google/Microsoft Ads.
• Ability to analyze data and draw actionable insights.
• Strong creative problem-solving skills and adaptability.

Nice-to-haves

• Experience with marketing automation tools.
• Familiarity with compliance and legal requirements in marketing.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Retirement benefits
• Paid Time Off (PTO)