Digital Marketing Specialist-Remote

Midwest Veterinary Supply - Lakeville, MN

Full-time - Entry Level

Remote - Lakeville, MN

Professional, Scientific, and Technical Services

About the position

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our marketing team. This position will be responsible for developing and managing content across various digital platforms, executing targeted campaigns using HubSpot, and analyzing digital performance metrics. This role requires a deep understanding of current marketing tools and strategies, with the ability to lead integrated digital marketing efforts from concept to execution while collaborating closely with the Director of Marketing/Equine & Bovine on strategy planning. This is a fully remote position, offering flexibility in your work environment.

Responsibilities

• Manage and create engaging content for email marketing campaigns, such as weekly sales newsletters and blogs.
• Oversee the creation and distribution of email content aligned with marketing goals.
• Coordinate digital content development for websites, blogs, and other platforms.
• Manage HubSpot platform for lead generation, workflow automation, email marketing, and nurturing customer relationships.
• Track and analyze digital performance metrics to identify trends and provide actionable insights.
• Measure and report the effectiveness of digital marketing campaigns against established goals.
• Collaborate closely with the Director of Marketing/Equine & Bovine and team members.
• Communicate digital marketing progress, results, and insights to stakeholders.
• Create and manage engaging content for social media platforms, including LinkedIn, Instagram, and Facebook.
• Ensure social media activities align with the brand's voice, values, and marketing objectives.
• Perform other duties as assigned.

Requirements

• High School Diploma/GED required.
• Bachelor's degree in marketing, Communications, Business, or a related field preferred.
• 2-4 years of experience in digital marketing or a related field.
• Ability to read, write and speak English.
• Excellent written and verbal communication skills.
• Strong computer skills, ability to operate a Windows-based computer and data entry.
• Ability to work well with others and work independently.
• Strong organizational skills.
• Strong attention to detail.

Benefits

• Medical, Dental and Vision insurance.
• Life and Accidental Death & Dismemberment (AD&D) insurance.
• Short- and Long-Term Disability insurance.
• 401k plan.
• Paid holidays.
• Paid Time Off (PTO).