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Pechanga Resort & Casino - Temecula, CA
posted 4 months ago
The Digital Marketing Specialist at Pechanga Resort Casino (PRC) plays a crucial role in the execution and maintenance of the casino's digital marketing strategies. This position is responsible for coordinating, developing, implementing, and reporting on various digital advertising efforts, which include paid and owned media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and display advertising. Working under the guidance of the Digital Marketing Manager, the specialist will create engaging content and campaigns aimed at enhancing brand awareness and interest in PRC. The ideal candidate will possess a strong brand focus, creativity, and exceptional writing skills, along with a flexible schedule and a diverse technical skill set. Mastery of the Pechanga brand voice is essential, as is the ability to meet tight deadlines and communicate effectively with various stakeholders. In addition to the core responsibilities, the Digital Marketing Specialist will collaborate with internal teams and external agency partners to execute all paid digital media efforts, including social media, SEO, SEM, and website optimization. The role requires a proactive approach to learning and adapting the brand voice when developing copy, as well as working closely with creative teams to ideate and produce advertisements. The specialist will also be responsible for monitoring campaign performance, optimizing ad configurations, and providing monthly progress reports with meaningful analytics. Staying updated on emerging trends in digital marketing and maintaining a comprehensive knowledge of industry best practices is vital for success in this role. The position emphasizes a commitment to guest service, aligning with the Four Diamond Service Agreement established by PRC. The Digital Marketing Specialist will be accountable for protecting the assets of PRC while contributing to the overall success of the marketing department.