Digital Marketing Specialist SEO

$45,000 - $55,000/Yr

Legalmatch - Reno, NV

Full-time - Entry Level

Reno, NV

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist - SEO will play a vital role in enhancing the company's online presence through the development and execution of innovative SEO strategies. This position focuses on driving organic traffic and improving search engine rankings, requiring a blend of technical SEO skills and collaboration with content creators and developers.

Responsibilities

• Conduct keyword research and analysis to optimize content and improve organic search rankings.
• Develop and implement effective SEO strategies for on-page and off-page optimization.
• Monitor SEO performance metrics such as traffic, rankings, and conversions, and use insights to inform strategy adjustments.
• Collaborate with content creators and developers to apply SEO best practices across digital content.
• Stay updated on industry trends and refine SEO strategies for maximum effectiveness.
• Optimize website structure, content, and landing pages for peak SEO performance.
• Manage and optimize PPC campaigns in collaboration with the digital marketing team.

Requirements

• Proven experience as an SEO Specialist or in a similar role.
• Strong expertise in keyword research, SEO copywriting, and site performance optimization.
• Proficiency in SEO tools like Google Analytics, SEMrush, and Moz.
• Excellent analytical skills to drive strategic decisions based on data.
• Strong communication and collaboration skills.

Nice-to-haves

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance