Digital Marketing Specialist SEO

$45,000 - $55,000/Yr

Legalmatch - Las Vegas, NV

Full-time - Entry Level

Las Vegas, NV

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist - SEO will be a key player in enhancing the company's online presence through innovative SEO strategies. This role involves conducting keyword research, optimizing content, and analyzing performance metrics to drive organic traffic and improve search engine rankings. The position requires collaboration with content creators and developers to implement best practices and stay updated on industry trends.

Responsibilities

• Conduct keyword research and analysis to optimize content for search engines.
• Develop and execute innovative SEO strategies to enhance online visibility.
• Monitor SEO performance metrics such as traffic, rankings, and conversions, and translate insights into actionable strategies.
• Collaborate with content creators and developers to implement SEO best practices.
• Stay informed on industry trends and continuously refine SEO strategies for maximum impact.
• Optimize website structure, content, and landing pages for peak SEO performance.
• Manage and optimize PPC campaigns in collaboration with the digital marketing team.

Requirements

• Proven experience as an SEO Specialist or in a similar role.
• Strong skills in keyword research, SEO copywriting, and site performance optimization.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and Moz.
• Excellent analytical skills to inform strategic decisions.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance